Black Friday 2020 is just around the corner so it’s time to start focusing on your plans for what will probably be the busiest period your website has ever seen. There is a lot of steep competition on Black Friday … Read More
Customer Experience
The Importance of Thank You Pages in the Customer Journey
Are You Leaving Money on the Table With Your Thank You Pages? Your thank you pages have the potential to nurture leads and to be one of the highest converting pages on your site, and yet they’re often thrown together … Read More
eCommerce Metrics for Each Phase of the Customer Journey That You Should be Tracking
There are many ways to launch, grow, and scale an eCommerce business. But, if you don’t measure the results of your efforts, you’ll never know how to improve them. There are thousands of eCommerce metrics you can track, but only … Read More
5 Ways to Turn Your 404 Error Page into a Positive Customer Experience
Your 404 error page is a landing page no one wants to land on. But if users will land there anyway, why not make the most of it and turn a negative experience into a positive one? You can even … Read More
How Colour Psychology Influences Customer Behaviour
I’m a huge believer in using psychology (especially colour psychology) to improve your marketing and customer experience. How often do you consider the psychology of colour when creating content, running ads, building landing pages, etc.? Are colours really one of … Read More
5 Tops Tips for Mapping The Customer Journey
Before we get into the tips for mapping the customer journey, I should clarify for those of you that aren’t familiar with Journey Maps what they are and how they can boost your revenue. Increase Sales and Customer Loyalty by … Read More
15 Tips to Improve Your eCommerce Customer Experience
eCommerce continues to experience explosive growth year after year. And as more and more consumers turn to online shopping, their expectations for great eCommerce Customer Experience also continue to rise. This means there is still a massive opportunity to build … Read More
10 Top Tips to Design The Perfect Customer Experience Survey
Using a customer experience survey can help you measure how good your business is at interacting with your customers. By tracking the customer experience through surveys, you can identify problem areas and make changes to improve the overall experience of … Read More
What is Customer Journey Mapping and How to Start?
If you strive for a customer centric culture, you have to understand the customer journey – every step of the way! Customer journey mapping is a powerful way to find pain points and opportunities in your customer experience. It offers … Read More
How to use SEO to Improve Customer Experience (CX)
When you think of SEO, the first thing that comes to mind is ‘search traffic’. But what about a way to improve customer experience? While SEO remains a key focus and a priority for many marketeers, it can do a … Read More
