eCommerce Metrics for Each Phase of the Customer Journey That You Should be Tracking

There are many ways to launch, grow, and scale an eCommerce business. But, if you don’t measure the results of your efforts, you’ll never know how to improve them. There are thousands of eCommerce metrics you can track, but only … Read More

5 Ways to Turn Your 404 Error Page into a Positive Customer Experience

Your 404 error page is a landing page no one wants to land on. But if users will land there anyway, why not make the most of it and turn a negative experience into a positive one? You can even … Read More

How Colour Psychology Influences Customer Behaviour

I’m a huge believer in using psychology (especially colour psychology) to improve your marketing and customer experience. How often do you consider the psychology of colour when creating content, running ads, building landing pages, etc.? Are colours really one of … Read More

5 Tops Tips for Mapping The Customer Journey

Before we get into the tips for mapping the customer journey, I should clarify for those of you that aren’t familiar with Journey Maps what they are and how they can boost your revenue. Increase Sales and Customer Loyalty by … Read More

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15 Tips to Improve Your eCommerce Customer Experience

eCommerce continues to experience explosive growth year after year.  And as more and more consumers turn to online shopping, their expectations for great eCommerce Customer Experience also continue to rise.  This means there is still a massive opportunity to build … Read More

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10 Top Tips to Design The Perfect Customer Experience Survey

Using a customer experience survey can help you measure how good your business is at interacting with your customers. By tracking the customer experience through surveys, you can identify problem areas and make changes to improve the overall experience of … Read More

Customer Journey Mapping Workshop

What is Customer Journey Mapping and How to Start?

If you strive for a customer centric culture, you have to understand the customer journey – every step of the way! Customer journey mapping is a powerful way to find pain points and opportunities in your customer experience.  It offers … Read More

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How to use SEO to Improve Customer Experience (CX)

When you think of SEO, the first thing that comes to mind is ‘search traffic’.  But what about a way to improve customer experience? While SEO remains a key focus and a priority for many marketeers, it can do a … Read More

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Customer Experience Metrics: How you can easily measure your CX

  “If you can’t measure it, You can’t improve it” – Peter Drucker Taking the time to build and implement a customer experience strategy takes time and hard work.  You need to make sure your hard work is paid off … Read More

How Chatbots can Transform your Customer Experience

Chatbots are changing the way companies interact with their customers. If the chatbot is of a high quality, those changes are usually positive. So What is a Chatbot? A chatbot is software that can communicate with humans via a live … Read More