Black Friday 2020 is just around the corner so it’s time to start focusing on your plans for what will probably be the busiest period your website has ever seen. There is a lot of steep competition on Black Friday … Read More
Customer Journey Mapping

The Importance of Thank You Pages in the Customer Journey
Are You Leaving Money on the Table With Your Thank You Pages? Your thank you pages have the potential to nurture leads and to be one of the highest converting pages on your site, and yet they’re often thrown together … Read More

eCommerce Metrics for Each Phase of the Customer Journey That You Should be Tracking
There are many ways to launch, grow, and scale an eCommerce business. But, if you don’t measure the results of your efforts, you’ll never know how to improve them. There are thousands of eCommerce metrics you can track, but only … Read More

5 Tops Tips for Mapping The Customer Journey
Before we get into the tips for mapping the customer journey, I should clarify for those of you that aren’t familiar with Journey Maps what they are and how they can boost your revenue. Increase Sales and Customer Loyalty by … Read More

Improve the Customer Journey with Google Analytics
You probably already use Google Analytics (or a similar analytics solution) on your website but are you using it to its full potential? In this article I’m going to show you how you can improve your customer journey with Google … Read More

What is Customer Journey Mapping and How to Start?
If you strive for a customer centric culture, you have to understand the customer journey – every step of the way! Customer journey mapping is a powerful way to find pain points and opportunities in your customer experience. It offers … Read More