How to Nail Your Black Friday 2020 Customer Experience!

Black Friday 2020 is just around the corner so it’s time to start focusing on your plans for what will probably be the busiest period your website has ever seen. There is a lot of steep competition on Black Friday … Read More

thank you page on laptop

The Importance of Thank You Pages in the Customer Journey

Are You Leaving Money on the Table With Your Thank You Pages? Your thank you pages have the potential to nurture leads and to be one of the highest converting pages on your site, and yet they’re often thrown together … Read More

5 Ways to Turn Your 404 Error Page into a Positive Customer Experience

Your 404 error page is a landing page no one wants to land on. But if users will land there anyway, why not make the most of it and turn a negative experience into a positive one? You can even … Read More

How Colour Psychology Influences Customer Behaviour

I’m a huge believer in using psychology (especially colour psychology) to improve your marketing and customer experience. How often do you consider the psychology of colour when creating content, running ads, building landing pages, etc.? Are colours really one of … Read More