eCommerce Metrics for Each Phase of the Customer Journey That You Should be Tracking

There are many ways to launch, grow, and scale an eCommerce business. But, if you don’t measure the results of your efforts, you’ll never know how to improve them. There are thousands of eCommerce metrics you can track, but only … Read More

Computer with google analytics on the screen to help improve the customer journey

Improve the Customer Journey with Google Analytics 

You probably already use Google Analytics (or a similar analytics solution) on your website but are you using it to its full potential? In this article I’m going to show you how you can improve your customer journey with Google … Read More